PricingA flat platform fee. WhatsApp's own charges passed straight through at cost, shown separately on your invoice. No per-seat pricing, no setup fee, no annual lock-in.
Meta's charges at costUnlimited team membersMonthly billing
3xRetention charges a flat monthly platform fee based on your contact volume, plus WhatsApp's own per-conversation charges which we pass through at cost with no markup. In India, Meta currently charges roughly ₹0.86 per marketing conversation and about ₹0.115 for utility, authentication and service conversations, plus GST. There are no per-seat charges, no setup fee and no minimum contract.
| Question | What we charge | What Meta charges |
|---|---|---|
| What it is | The platform fee — the agent, the retention engine, the inbox, the analytics, support | A charge per 24-hour conversation with each customer |
| Who sets it | We do | Meta does. It is the same for every provider. |
| Do we add a margin? | This is our revenue | No. Passed through at cost. |
| How you see it | One line on your invoice | A separate line showing exactly what Meta billed |
Many providers add 15–40% on top of Meta's conversation charges without saying so. At any real volume that costs more than the platform fee does. We show you both numbers separately so you can check.
Every plan includes the AI agent, automatic segmentation and business-type dashboards, and every plan passes Meta's conversation charges through at cost. The tiers differ on contacts, channels, flows and support. All prices exclude GST.
Starter Monthly
Talk to usPrice published at launch
Book a demoGetting started on WhatsApp
Growth Monthly
Talk to usPrice published at launch
Book a demoGrowing businesses running retention seriously
Scale Monthly or custom
Talk to usPrice published at launch
Book a demoHigh volume, multiple channels or brands
Headline prices are not much use without your own volumes. Put your numbers in and see the total including Meta's charges and GST.
If you want to see how the arithmetic works first, the India rate card has two worked examples written out line by line.
We start with something more useful than a generic trial account: a demo on your own catalogue. Send us your product or price list and we set the agent up on it before the call, so you judge it on your own business. If you want to see it working with your own customers before committing, ask us about a guided pilot. Billing is monthly, so you are never tied in beyond a month.
Nothing breaks and nothing stops sending. We tell you, and you move to the next tier from the following month. We do not cut off your customer conversations over a billing threshold.
No. Every plan includes unlimited team members. Charging per seat would discourage you from putting your whole team in the inbox, which is the opposite of what makes the product work.
No, and no provider can include them meaningfully because they depend entirely on your conversation volume and mix. We pass them through at cost on a separate invoice line so you can see exactly what Meta billed. Ask any provider you are comparing whether they mark these up — many do, without disclosing it.
Yes. Monthly billing, no lock-in, no cancellation fee. You can export all your data — contacts, conversations and orders — whenever you want, including after you leave.
Billing is monthly on every plan, and that is the default — there is no annual lock-in and annual will never be the only option. If your finance team would rather pay once a year, ask us and we will set out annual terms for your plan in writing before you decide.
No. All prices are exclusive of GST, which is charged at 18% on both our platform fee and Meta's conversation charges.
Send us your product list and we will set the agent up on it before the call. You will watch it answer questions about your own products, not a generic demo account.Thirty minutes. No obligation.
Pick a time that works. Share a catalogue, price list or website link when you book and we load it into the agent before we speak.
You send a catalogue, price list or website link. We set the agent up on it.
You ask it the questions your customers actually ask. We show you the segments and follow-ups it would run.
A written summary of what it would do for you, and what it would cost.
Can't see the calendar? Book here
Or email sandeep@3xretention.com